Michel LeLan

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Professional Status

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About Me

Highly strategic and accomplished executive ‘C’ level Business Development Director from the global semi-conductor industry, combining MA in Electronic Engineering, with a verifiable track record of success leading successful go-to-market strategies across multiple sectors.

Results-orientates, with expert understanding of the impact of digital technology on manufacturing and B2B/B2C behaviours and high levels of commercial acuity; building global partner networks, identifying user requirements and introducing precise customised solutions

Experience

Responsibilities completed
  • Reporting to the VP, Business Development, tasked with defining Custom specific strategies for growing/expanding the business, revitalising sales and driving penetration in EMEA & APAC semi-conductor markets; leads 11 direct reports, delivering $multi-million sales to 15 countries across Asia Pacific, European and Nordic territories.

Marketing & Business Development Director

Philips Semiconductors
January 2000 to november 2005
Responsibilities completed
  • Developed the $multi-million worldwide CDMA handset and WCMA basestation market through ASIC’s approach, via a team of 12 (8 International Product Marketers and 4 Application Engineers); accessing global sales force, IP and products divisions to create a full offering and interfacing with customers in US, China & Europe to influence products road-mapping.

Head of Application Department

Europe Technologies
August 1996 to december 1999
Responsibilities completed
  • Co-Founder and Member of the Board of a specialist niche Start-up business; grew a team of 30 and developed emulation strategies to support embedded systems based on ARM7, ARM9 and SmartCard for ATMEL semiconductors focused on electricity metering, automotive and consumer electronic applications.

Hardware Development Engineer

Thomson Multimedia
January 1991 to november 1995
Responsibilities completed
  • Member of the research and development group Specialist in professional Video imaging.
  • Deposit 3 patents on Video Chroma key technic

Field Application Engineer/ Micro Controller Division

Texas Instruments
December 1995 to july 1996
Responsibilities completed
  • Member of the application group supporting 8/16 bits micro controllers in pre & post sales

S/W Development Engineer

Thomson CSF
January 1990 to december 1990
Responsibilities completed
  • Member of the Research and development group supporting video simulation System

Field Application Engineer

Microtek
January 1986 to december 1989
Responsibilities completed
  • European role, supporting 8/16 bits micro controllers emulation tools in pre & post sales